Privacy Policy

1. Who we are

Hearth is operated by Hearth Map Limited.

Hearth Map Limited is a private limited company registered in England and Wales under company number 16347022.

For the purposes of UK data protection law, Hearth Map Limited is the data controller for the personal information collected through this website.

2. What information we collect

When you use the Hearth pre-launch website, we may collect:

• your email address
• your postcode, if you choose to provide it
• your consent preferences
• any answers you give in optional feedback questions
• professional interest details, if you contact us as a local professional
• referral, source or campaign information, such as UTM tags or referral links
• basic technical information needed to operate, protect and improve the website

We do not ask for your full home address on this pre-launch website.

We do not collect payment details on this pre-launch website.

3. How we use your information

We use your information to:

• add you to the Hearth list
• send you Hearth updates where you have agreed to receive them
• understand where Hearth may be useful first
• invite people to give feedback or take part in early testing, where they have agreed to this
• understand what people need before the usual property search begins
• review professional interest in Hearth
• improve the website, product direction and launch plan
• keep records of consent and communication preferences
• protect the website and prevent misuse
• meet our legal obligations

4. Our lawful basis

We use different lawful bases depending on what we are doing.

Where we rely on consent, you can withdraw it at any time.

5. Email updates

If you sign up and agree to receive updates, we may email you about Hearth, launch updates and feedback opportunities.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at hello@hearthplace.co.uk.

We will not sell your email address.

We will not share your contact details with agents, sellers or local professionals without your permission.

6. Postcode

The postcode field is optional.

If you provide it, we use it to understand where Hearth may be useful first and where there may be local interest.

Please do not enter your full home address into this field.

We do not use your postcode to show your interest publicly.

7. Feedback questions

After signing up, you may be invited to answer a short set of optional questions.

We use these answers to understand what people need, improve Hearth and prioritise launch decisions.

Please do not include sensitive personal information in free-text answers.

8. Who we share information with

We may use trusted service providers to help us run the website, store data, process forms, send emails, understand basic site performance and maintain security.

These providers may process personal information on our behalf, but only for the services they provide to us.

We do not sell your personal information.

We do not share your signup details with estate agents, sellers, landlords, mortgage brokers, conveyancers, surveyors, removal companies or other local professionals unless you clearly ask us to do so or give us permission.

9. Where your information is stored

Your information may be stored using cloud services.

Some providers may process data outside the UK. Where this happens, we will take steps designed to protect your personal information in line with UK data protection law.

10. How long we keep your information

We keep personal information only for as long as we need it for the purposes described in this policy.

As a guide:

• Hearth list signup records: up to 24 months from signup, unless you remain engaged with Hearth
• consent and unsubscribe records: as long as needed to show we have respected your preferences
• feedback responses: up to 24 months, or longer if anonymised
• technical and security records: usually up to 12 months

We may keep anonymised or aggregated information for longer because it no longer identifies you.

11. Your rights

You have rights over your personal information. These may include the right to:

• ask for a copy of the personal information we hold about you
• ask us to correct inaccurate information
• ask us to delete your information
• ask us to restrict how we use your information
• object to certain uses of your information
• withdraw consent where we rely on consent
• complain to the Information Commissioner’s Office

To exercise your rights, contact us at hello@hearthplace.co.uk.

You can also contact the Information Commissioner’s Office at ico.org.uk.

12. Cookies and similar technologies

We use cookies and similar technologies only where needed to operate the website or where you have agreed to optional cookies.

Strictly necessary cookies may be used to make the website work.

We will not use analytics, advertising or tracking cookies unless we have clearly explained them and, where required, received your consent.

More detail is provided in our Cookies Policy.

13. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration and deletion.

No website or online service can be completely secure, but Hearth is being designed with privacy and control in mind from the beginning.

14. Children

This website is not aimed at children.

If you are under 18, please do not use this website to submit personal information.

15. Changes to this policy

We may update this privacy policy as Hearth develops.

If we make material changes, we will update the date at the top of this page. Where appropriate, we may also notify people who have signed up.

16. Contact us

Questions about this policy or your personal information can be sent to:

hello@hearthplace.co.uk